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Mar 1, 2019

It may sound super simplistic for me to say that you can gain incredible eCommerce momentum from focusing on only two things. But wait until you hear what they are. These two things are the areas where major leverage can be exerted to move your business forward.

I’m not going to make you wait, so here they are:

  1. Exposure - people need to know about your brand and products
  2. Sales - you need people to buy your products

Listen to this episode to learn why these two are the things you have to be focusing on every day, how you can do each of them with maximal effectiveness, and why short sprints of all-in effort in these two areas can skyrocket your results.

The myth of living a balanced life leads to mediocrity

If you are one of those people who believe you can have it all, you need to wake up. The people who usually say that have already done the hard work required to give them the lifestyle they want. You can bet that during the season when they were scraping and scratching to build momentum in their ecommerce business, they definitely didn’t have it all.

Your life cannot be balanced - not while you’re working your butt off to make your ecommerce business successful. You’ll spend seasons of your life grinding, working, pushing until you reach a specific pinnacle, then you’ll take a much-deserved break. I see too many would-be ecommerce sellers trying to balance their life, trying to have regular down-time when the things that will bring the success they want are being neglected. You need to set your mind for the hard work required and get busy. Success doesn’t happen by trying to live a balanced life.

eCommerce momentum builds as people know your brand and buy your products

There is an almost magical thing that happens as a brand becomes more and more known by the public. It takes on a mystique, a life of its own that appeals to people on a subconscious level. The very fact that Apple seems to be everywhere and that everyone seems to be using their products makes you think you should be using their products too.

But that kind of exposure only goes so far in building momentum for your ecommerce business. You’ve got to actually make sales. As your products are purchased and as people begin to talk about their experience with it, the word spreads. The momentum you need to grow your ecommerce business rapidly is beginning to drive things forward. Listen to hear what YOU must do to make that happen.

Overexposure is not going to be your problem, obscurity is

If you think people are going to become sick of seeing your advertisements or promotional posts on Facebook or Instagram, you simply don’t understand how those platforms work. The instant you hit “publish” your post begins to decay. Fewer and fewer people see it as time goes on. Only a small fraction of your followers will be exposed to it by the time it’s done. You could post 6, 7, or 8 times per day and not be overexposed.

So every day you need to be asking, “What did I do today to get exposure and create omnipresence in the marketplace?”That will help you stay on target and post about your products enough that people who are interested will have a chance of learning about them. Don’t let the fear of irritating people keep you from getting your brand out there. You won't be irritating them, you'll be helping them.

What did you do to make sales today?

In the end, if you don’t make sales you might as well not be in business. It’s sales that generate the outcomes you’re looking for. Every day you need to be asking, “What did I do to drive sales, today?”

Obviously, you can purchase ads to drive traffic to your products. You’re paying for attention and traffic, getting your products in front of those who are likely to buy. But even if your ad budget is tapped out, there are other things you can do.

Are you reaching out to bloggers, Instagram influencers, Youtube influencers, and fan pages? You may be able to come up with a cooperative effort that enables them to get subscribers or fans and you to have the opportunity to get your products in front of those fans.

Are you posting on social? Are you creating videos or podcast content? Are you hitting up your email list and your FB messenger list? Every day you have the opportunity to wind up the ecommerce momentum that can make your brand successful. But only you can do it.

Outline of This Episode

  • [0:53] The value of the 5 minute journal
  • [2:01] Two questions you must ask yourself at the end of every day
  • [4:50] What did you do today to get exposure and create omnipresence?
  • [6:19] What did you do to make sales today?
  • [9:42] Why trying to balance things all along is not going to work for you

Resources & People Mentioned

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