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Jul 26, 2019

Some of the most impactful branding advice I’ve ever received was how to use customer service touch points in my business. This advice came from my friend and mentor Juju Hook. She was a branding expert for Fortune 500 companies for over 25 years. She taught the importance of touch points and how to translate them...


Jul 19, 2019

The missing piece to profitability in most brands is the use of post-purchase systems. There are some have-to’s to effectively grow a brand. You have to build an audience, nurture the audience to convert them into sales, and maximize average order value (AOV). But the post-purchase system is where the profit lies....


Jul 12, 2019

Listen to this episode to learn conversion rate optimization tools you can implement today. Using these will greatly impact your eCommerce business. Each of these tools goes back to a key principle I use in my eCom intensive. You must focus on four main levers to move your business forward. The key is to get rid...


Jul 5, 2019

As an eCommerce seller, it’s crucial to build an effective online sales funnel that MUST start with a system. I’ll be the first to tell you Amazon is a great place to start and prove your concept. But it’s important to remember, you can’t have an Amazon-dependent business because you can’t have everything...