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Apr 27, 2018

When I say the words “brand culture,” do you know what I'm talking about? Brand culture has to do with how your brand is perceived by customers and how you as a brand engages with them to facilitate good feelings about your brand. It sounds complicated but it's really not. It's the same thing we experience in any...


Apr 27, 2018

This episode of Marketing for eCommerce holds my most critical piece of advice for eCommerce professionals: know your marketing math. If you don’t know key metrics such as gross margins, operating margins, and sales conversion rates you’re not setting yourself up for maximum success. Pay close attention to...


Apr 27, 2018

The second biggest cardinal sin I see eCommerce professionals make is this: focusing on a price point instead of unique selling propositions. If your only goal is to have the lowest-priced product, you’ll quickly spiral into a price war. I’ve seen it happen to countless brands and I want to help you avoid this...


Apr 27, 2018

If you want a massive advantage over your competitors in the eCommerce space, the most important thing you can do is to develop an intentional product marketing system. It's the most overlooked yet most important aspect of any product sales company. In fact, I go so far as to say that you don't really have a business if...