Sep 27, 2019
The number one thing sellers overlook is the importance of customer followup. It’s so vital to have a process in place to nurture these relationships. We spend so much time trying to get our customers. But once that happens, very few sellers follow up. Just as we need to take time to build our friendships, it’s the same in business. Strengthen those relationships with your customers. Listen to this episode to find out how you can do this and how it becomes the lifeblood of your business.
To nurture your customer relationships, you have to know the different touchpoints and states of awareness. The five states of awareness are detailed in the book Breakthrough Advertising. They include:
Our goal as sellers is to get everyone to the “most aware” stage. But not many get there because very few end up making a purchase. Listen now to get great ideas and find out how to make this happen in your eCommerce business.
The first step of nurturing an audience is to get their attention. To get them in your sphere of influence, they need to know you have something valuable to say. A great initial touchpoint makes the potential buyer like your ideas and propositions. You need to put your best foot forward to get their attention. Once they’re in your sphere of influence, you can deliver content and nurture that relationship. Listen to this episode to hear detailed ideas on how to get your audience’s attention, and find out why consistency is key in nurturing that relationship.
The old saying is true, “birds of a feather flock together.” For example, cyclists hang out with other cyclists. When there’s a common interest, it draws people together. For this reason, you need to encourage buyers to join a group so excitement and momentum build, resulting in more sales. Facebook groups have grown for this reason. I like taking prospects and buyers and putting them into a Facebook group. Do this today and see how it impacts your sales.
Post-purchase is a crucial time to use customer followup to your advantage. How are you going to keep those customers engaged? Remember, your best prospect is your existing customer so you have to make sure you take good care of them. It’s the same as building any other relationship. The nurturing process never stops. Don’t be like most sellers who make this mistake - once they get the prospect’s attention, they never nurture the relationship. Get creative and do something new to make your customers feel special. One of the most powerful marketing tools is simply by word of mouth. It’s vital to treat your customers well because they could become your biggest advocates. Treat them right and they become your brand ambassadors. That’s when your business can become profitable.