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Mar 15, 2019

If you are an eCommerce seller you MUST, MUST, MUST nail the issue of product differentiation. What is it? It’s figuring out what makes your product different from the others in your marketplace. Why do you need to know that? Because it’s going to dictate everything about how you market, how you refer to your...


Mar 8, 2019

On this episode, I share one of the BEST ways you can increase your revenue overnight: abandoned cart best practices. Really, this is a game changer beyond any other you might hear about. Increase your revenue by at least 60% with these simple and often neglected follow up sequences. I’m going to walk you through the...


Mar 1, 2019

It may sound super simplistic for me to say that you can gain incredible eCommerce momentum from focusing on only two things. But wait until you hear what they are. These two things are the areas where major leverage can be exerted to move your business forward.

I’m not going to make you wait, so here they...


Feb 22, 2019

Do you know what I mean when I say, “YOU must become more?” It’s not fluffy, inspirational garbage, it’s the factual truth. I didn’t learn it myself, it dawned on me as I read an incredible biography of Albert Einstein, written by Walter Isaacson. In that book, Einstein is quoted as saying,

“We cannot solve...


Feb 15, 2019

Contrary to what many people think, writing powerful ad copy does not require that you ooze with creativity - it only requires that you use a proven ad copy template. I’ve experienced a lot of my success with platforms like Facebook Ads and Google Adwords using this principle, and I can tell you that it works.

This...