Jun 22, 2018
What’s the secret behind most successful people? They have short-term action plans. They attack each day with focus and a goal, and that’s how they do more, achieve more, and earn more. On this episode of Marketing For eCommerce, I share with you my own 90-day plan, tell you why marketing chatbots ARE the path for future digital marketing and explain why taking action early will set you apart from your competition. You don’t want to miss this one.
Being mindful during any life change is essential. Don’t let life just happen to you - be sure you’re reflecting and making plans during all transitions. Starting early on an idea is also one of the best ways to make progress on your goals. Without early action, nothing great would ever be accomplished. To hear about how I create mindfulness in my own life and why I’m a huge proponent of starting early on my own projects, be sure to listen to this episode.
Creating an action plan allows you to identify what goal, product, strategy, or idea you want to intensely focus on for a specific block of time. I’ve found that 90 days works well. Those 12 weeks allow you to immerse yourself in the subject and minimize distractions. At the end of your specified period of time, you can reevaluate how much progress you’ve made and then decide to continue with the project or pivot and move onto a new idea.
Think back to 2008. Email marketing was just starting to become commonplace. How many eCommerce professionals were diving deep into the subject? Very few. Had they learned everything about email marketing and added it to their marketing strategy, they would have been light years ahead of their competition.
That’s the current situation with marketing chatbots in Facebook Messenger. They’re changing the way brands interact with their markets, and you NEED to be pursuing this technology. There’s still time to make a massive land grab in this area of digital marketing, and it’s an opportunity to excel far beyond your competition. To hear all the details behind marketing chatbots, be sure to listen to this episode.
In any industry, you only ever have 2 choices when faced with a new challenge: wait until you MUST take action or start now. You should never hold off on taking action until you absolutely HAVE to in order to survive. You’ll end up behind your competition, you’ll experience more stress, and you won’t reap as many benefits. But if you start NOW and chase after your new idea wholeheartedly, the payoff will be far greater in the end. The gap between those who are successful and those who are not is smaller than you think - it all comes down to who takes action first.
Don’t miss out on all the great opportunities out there. Determine what you want to develop, learn, create, or publish. Create a short-term action plan. Execute on that plan. And enjoy the benefits. For even more great insights, be sure to listen to the full audio for this episode of Marketing For eCommerce.
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