Jun 15, 2018
80% of eCommerce marketers sell based on price alone - they don’t create an irresistible offer! Focusing on a price-based approach to marketing isn’t sustainable. And if you only focus on price, then your product isn’t particularly valuable and you become just like everyone else. You can break out of this mold by focusing on creating an irresistible offer for your products. I explain why you need to create special offers and how you can make your sales conversion rates skyrocket on this episode of Marketing For eCommerce. Don't miss these insider insights!
Selling based on pricing does NOT work - here’s why
If your only goal is to have the lowest-priced product, you’ll quickly spiral into a price war. I’ve seen it happen to countless brands and I want to help you avoid this trap. The most dangerous aspect of focusing only on your price point is that your product is limited to being a commodity.
If the only benefit in ordering from your company is securing the lowest price point, there will always be another company that will undercut your price. But there is a way out! Don’t miss this episode of Marketing For eCommerce to hear the solution.
This is why you NEED to create an irresistible offer for your product
There are 3 main reasons why creating an irresistible offer within your eCommerce business is a key to digital selling success. Here they are.
- You will sell more product
- You will increase your average order value
- You will add more value to your customer’s buying experience
By creating an irresistible offer to your customers you’re selling a package, a product plus information, or a product plus exclusive online content. The options are unlimited for creative offers that convince potential buyers to choose YOU over your competitors. And remember - an irresistible offer does NOT have to be a huge production. Simple, problem-solving packages also work well. For all the details for creating these offers, be sure to listen to this episode.
How can you supercharge the irresistible offer for your buyers?
Think about desires your customers have, the limiting beliefs that prevent them from achieving their goals with your product, and how your offer can intercept those limitations. By considering those 3 areas you’re well on your way to creating a great offer.
But there’s another way to make your offer even more successful. And that’s by implementing a “free plus shipping” model in your eCommerce business. Offering your product offer for free, plus the cost of shipping, convinces the buyer that the offer is so good, they can’t afford to miss out. Ensure you make it clear through every step of the purchase process that the product itself is free of charge, and that the customer is only responsible for the cost of shipping. Don’t miss my full explanation of this method on this episode of Marketing For eCommerce.
Follow this call to action and watch your sales conversion rates skyrocket!
What’s the first step to creating an irresistible offer? You have to identify what’s preventing your customer from purchasing your product in the first place. Make a list of the internal and external factors that are preventing your customer from taking action. Your offer needs to address these factors and convince them that by purchasing from your company, many of the problems/doubts they have will be solved.
Creating an irresistible offer doesn’t have to be complicated or stressful. You CAN create offers that will draw in more customers, increase your sales, and set you apart from the competition. For the full story, be sure to listen to this episode of Marketing For eCommerce.
Outline of This Episode
- [0:35] The difference between selling a product and creating an offer
- [4:04] Create an irresistible offer and watch your sales rates improve
- [8:31] Combine these 3 areas within your eCommerce business for ultimate success
- [10:30] How can you supercharge this process?
- [12:34] Here’s your call to action for creating an irresistible offer
Resources & People Mentioned
- Ep 2 “The 2nd Deadly eCommerce Marketing Sin: Using a Price Point, not Propositions”
- Marketing For eCommerce Facebook group
Connect With Bryan Bowman
- On Facebook
Subscribe to Marketing For eCommerce on iTunes