Oct 11, 2019
Learn the effective email marketing strategy I’ve been using in my business. As you continually grow your list, that’s what’s going to be the most profitable thing in your eCommerce business. Focus your attention on emails. You can run ads and promotions, but the consistency is going to come from your email lists. Listen to this episode where I explain in detail how to get the most out of your current list and how to monetize it.
I use this framework in my email marketing and it has been very effective. There can be some variations, but the basic framework looks like this:
When using any promotions, you’ll always have three distinct groups of people in these stages: those who take advantage of the sale right away, those who procrastinate, and the middle stage of people who need to be nudged toward a purchase. This third group is who you MUST focus on. In this episode, learn how to convince them that your offer is the perfect one.
You need to keep the buyer’s psychology in mind because they have a lot of people offering them deals. How do you make your offer stand out from the rest? The key is first understanding your buyer persona. Don’t simply find out their demographic data. Learn about them. In this episode, I’ll tell you how to make your conversations with your prospects more genuine. Learn how to make an offer they can’t refuse.
Always remember something for something - quid pro quo. Whenever you have a sale, there has to be a reason for it. Think about the mattress sales on Labor Day. There’s no correlation between the two, but it’s a reason for the sale. That’s how you maintain the integrity of the brand - attach the sale to something. When sending out your email promotions, do this, otherwise, it sounds like you’re just giving discounts for no reason.
Don’t overthink your emails. Get your four-day promotion out as soon as possible. Remember, it doesn’t have to be perfect. The more offers you get out, the better you’ll become at putting them together. And the earlier you start these email promotions, the better. Some sellers have huge lists but have never promoted anything. That’s just a profit center waiting.
Remember, it’s important to know what differentiates your brand from the rest. No matter what you’re doing, always remember this question: Why should the consumer do business with you, given all the other choices in the marketplace? The bottom line is if you can’t answer that question, you’re losing in the market. Use my framework and start running those promotions. You’ll be excited to see how fast sales increase.