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Oct 4, 2019

A specific lead nurturing strategy results in a bigger audience, which equates to more revenue. Nurturing your audience never stops. You have to build automation and processes to succeed in the eCommerce world. But don’t make the mistake of coming up with a complex system. When a complex system breaks, it’s difficult to figure out how to fix it. Some of the best systems are very simple. Listen to this episode to find out the strategies I’ve used to grow my audience and my business.

Find out the best equation that results in higher revenue

When you’re nurturing an audience, you’re trying to build goodwill and community. There’s a specific equation I like to use to explain how this works best:

audience X goodwill X number of offers = revenue

The size of an audience is the community you’ve built. The goodwill is the bond you’ve made with that audience. We all buy from people who we know, like, and trust. How much do they know, like, and trust you? With making offers, you don’t want too little or too much. The result is the amount of revenue you make from those three factors combined. Use this equation to help you remember the importance of building your audience and goodwill. You won’t be disappointed when you watch your revenue increase. 

Why Q4 is the time to capitalize and build your audience

Right now is the time to build up your audience and goodwill. It’s easier in the fourth quarter because the price of getting that audience is going up. You don’t want to have to pay premium prices to reach them. That’s why it’s vital to focus on the relationships you already have. People are already in the shopping mode so start now. Listen to this episode to help you define your unique selling proposition that will not only build your audience but boost your sales. 

Define your lead nurturing strategy to build community

I recently heard a speaker who did a good job building community. His methods are a good strategy for you to follow and implement. He told stories and used humor. He also “baked in” his propositions. This is KEY. Don’t forget to first define your five propositions:

  • Unique selling proposition
  • Unique value proposition
  • Unique experience proposition
  • Unique safety proposition
  • Unique irresistible offer

You MUST define these and use them every chance you get. In this episode, I tell you detailed steps on how to do this. Don’t miss out on this great opportunity.

How to get the most out of what you already have

Start with what you already have. If you only have ten emails - treat them like gold. When you have a small customer list, it’s easy to call each one or write them a personal note. This is the momentum you need to propel your business forward. Let me show you how to get the most traction when you start to build your audience. In this episode, I give step-by-step strategies on how you can make the most out of what you already have.

Outline of This Episode

  • [1:28] Don’t miss out on opportunities to grow your eCommerce business
  • [4:47] Find out why this fourth quarter is the prime time to build your audience
  • [7:44] What’s the best strategy to build community?
  • [11:32] How to get the most out of what you already have
  • [14:22] Why reaching your problem-aware audience is key

Resources & People Mentioned

  • Episode 78 - Unlock The Secret To Success With Customer Follow Up

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