Aug 16, 2019
Model this company's effective marketing strategy to increase sales in your eCommerce business. In this episode, I feature a fast-growing company you’ll want to pay attention to. Find out what they’re doing and how you can learn from them. Take what they’ve done and start building your swipe file. That’s what the greatest marketers, entrepreneurs, and companies do. They’re always building their swipe file. Pay attention to competitors and learn from them. Listen to this episode to find out crucial marketing strategies to help your business stand out from the rest.
Find out what I love about MVMT Watches
MVMT Watches is a company you want to get to know. I love what they’re doing. I’ve been following them for a while and even ended up buying a watch so I could see what they’re doing. Mystery shop them today. It’s worth the education. This company is most consistent with following up with their email marketing. Email is still the number one marketing channel above all other mediums like SMS, phone calls, and direct mail. If you’re not doing so already, utilize email marketing in your eCommerce business.
You MUST know your buyer persona
Another thing MVMT does is they have a clear buyer persona. They know who they’re going after. In your business, it’s crucial to define that persona and know who you’re targeting. Find out how MVMT has used its minimalist design in a progressive process to draw their audience. They started simple and kept building on that. Listen now to find out how you can do the same in your business.
Make distinctive Facebook ads to draw your audience
What stood out most to me about MVMT Watches is their Facebook ads. How they’ve used these ads is the very thing we teach in our intensives. You’ll learn when it comes to marketing strategy - especially with facebook - the algorithm requires variety. It must be done methodically. Find out specifically what MVMT is doing that has been such a great success.
Build your business from inspiration, not out of desperation
Follow MVMT's example. But it’s important to remember to come from a place of inspiration, not desperation. You want to model what works without copying what others are doing. Take one thing MVMT is doing and go implement it today. Remember the law of compounding. You only have to improve one percent each day, and in 70 days you’ll be twice as good. Listen to details how this company has become one of the best in online sales and how you can go after it yourself.
Outline of This Episode
- [0:46] Why building your swipe file is crucial
- [3:19] Model your business after one of the best - MVMT Watches
- [6:33] Buyer persona - KNOW who you’re going after
- [10:47] Build your business from inspiration, not out of desperation
Resources & People Mentioned
Connect With Bryan Bowman
- Bryan’s website: https://www.ecomunderground.com/
- On Facebook