Nov 2, 2018
Some advice becomes even more beneficial the more you listen to it, and that is the case with these 3 eCommerce strategies. A few months ago I attended a Mastermind event, and it’s been worth its weight in gold. I still find myself applying these strategies to my own business and my clients’ businesses, and you simply HAVE to hear them again. For the second flashback episode of the Marketing For eCommerce podcast, we jump back to episode 5, and I promise you won’t want to miss this one. Listen now!
Many entrepreneurs scoff at the idea of investing so much money into a single event. But, the best eCommerce business people will wholeheartedly support these types of gatherings, if only because of the sheer opportunity for powerful networking. You’re one of those kinds of people, right?
Successful people invest and focus on 3 main areas: their mindset, skill set, and networks. Conferences and events allow you to heavily invest in your network. You never know where your next miraculous connection could occur. The best entrepreneurs take the greatest strategies from every industry and implement them in their business model. Mastermind events go beyond rubbing shoulders with other successful people, they reignite your passion for your business. Hear more about the event I attended and what I learned, on this episode.
True eCommerce success stories recognize and appreciate the lifetime value of every customer. It’s a metric that every successful business person is tracking. If you learn how to determine every customer’s lifetime value, you’ll be in the top 1% of eCommerce sellers.
Great marketing will never beat bad math, so eCommerce sellers have to know their numbers. Knowing your metrics gives you the certainty you need to invest in your business and focus on acquiring new customers. When you have a stellar message and know your metrics, it’s “game over” for your competition.
The Collier Principle states that marketers and business people should want to enter the conversation that’s already happening in a prospect’s mind. It’s not your job as an eCommerce seller to create desire. Rather, you should meet every prospect in their current headspace and meet the need or solve the problem they’re focusing on.
For example, customers don’t care about buying a ¼ inch drill bit. They care about what the ¼ inch hole will allow them to build, and the emotions they will feel after they complete the project. THAT’S what eCommerce business people need to connect with. For all the details behind why the Collier Principle should be at the forefront of every marketer’s thoughts, be sure to listen to this episode.
The biggest area eCommerce sellers need to focus on is operating with a deep sense of integrity. It’s the rock solid platform that will allow the rest of your business to launch towards success greater than you can imagine. However, this integrity has to go beyond simply being honest with your customers. It has to become an innate focus on the true results you want to provide. You gain conviction and determination after focusing on integrity, and it’s something no successful eCommerce business lacks.
Your call to action after listening to this episode of Marketing for eCommerce? Start implementing these eCommerce strategies in your own business. Even if you begin with a portion of a single strategy, you’ll be light years ahead of your competition.
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