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Jul 20, 2018

A quiz funnel is an engaging, personalized type of funnel that simply must be in your marketing process. Understanding WHY people want your product is key to eCommerce selling success, and a quiz funnel helps you understand your prospect's needs and wants. On this episode of Marketing For eCommerce, I explain how a quiz funnel can be used in two major types of eCommerce scenarios. I also explain how to create a quiz funnel that gives you results and offer a call to action that can jumpstart your new marketing strategy. It’s an episode not to be missed - listen now!

A quiz funnel allows you to sell your product’s benefits, not its features

One of the pillars of successful eCommerce is selling a product based on its benefits, not its features. The way your product will improve or change a customer’s life is what makes the sale, NOT it’s specs or features. That’s why a quiz funnel is one of the best marketing options. By creating a personalized quiz that directs every prospect through a series of tailored questions, you are able to determine what the prospect’s needs are. Then, you can align your product (or combination of products) to their wants and desires. It’s a creative way to provide a solution and valuable benefits to a prospect, without all the guesswork.

There are 2 main ways to use a marketing quiz funnel - here they are!

eCommerce professionals can use a quiz funnel in 2 ways. First, you could use this type of sales funnel if you have one product with many uses. The quiz funnel would allow you to present the same product to every prospect, but highlight different benefits depending on the needs of individual prospects. Secondly, you could use a quiz funnel to help prospects determine which of your many products fits their needs best.

Quiz funnels prevent overwhelming a prospect with seemingly limitless combinations of products. They simply select which quiz answers fit their situation best and are directly guided towards the best solution. Quiz funnels allow you to make an offer that’s congruent with what the prospect needs and wants, increasing your chances of making a sale. It’s essential that you start using these funnels, so don’t miss all the insights on this episode of Marketing For eCommerce.

What's the secret behind writing a successful quiz funnel?

What’s the key to building a great quiz funnel? Reverse engineering. You need to work backward in order to craft the best quiz funnel for your eCommerce business. Start with all the potential offers, products, and benefits you have. Then, write questions that will direct each prospect to the desired end goal. It takes a comprehensive, big-picture view, but it’s worth it! I walk you through the creation process for quiz funnels on this episode, and you don’t want to miss it. I promise it’ll be worth your time.

Here’s your call to action - create the tool first, tweak later!

Don’t be intimidated by all the options surrounding creating a quiz funnel. Simply start by figuring out how you can divide your products and benefits into a few different groups. You have to create the tool first, then you can tweak it and see what can be altered to close even more sales. If you don’t start somewhere, you’ll never experience the great leads a quiz funnel can provide. For more inspiration and encouragement, you’ll want to give this episode your full attention.

Outline of This Episode

  • [0:27] You need THIS sales funnel to help you sell your product’s benefits, not features
  • [3:00] There are 2 ways to use a marketing quiz funnel
  • [4:10] The pros and cons of using a quiz funnel as a marketing and sales strategy
  • [8:30] How can you create a quiz funnel?
  • [10:06] Here’s your call to action for this episode of Marketing For eCommerce

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